Gymnastics Canada - CanGym Brand Identity

The power of gymnastics is that it supports your fundamental development and coordination, strengthens you mentally and socially, and lets you experience the joy of movement, whether you’re 2 or 102. All of which makes it an incredible foundation for other sports, and many facets of life as well. CanGym is a country-wide, not-for-profit program that balances these physical, mental and social aspects of sport in a unified way, within a supportive club community. Participants at all levels learn the power of movement while harnessing their own power from within.

The new brand identity is based on dynamic oval shapes that represent the form, movement, and energy of gymnastics. It is boldly graphic and an abstract expression of the joy of movement.

Creative Director: Tim Hoffpauir
Designer: Taeyeon Kim
Copywriter: Carla Hawkins
Motion Graphics: Jesse Shaw
Producer: Ninette Aves
Accounts Team: Osibo Imhoitsike, Scot Keith
Agency: 123w

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