Labbit Branding

Intelligent, connected, and adaptable. Labbit, the Intelligent Lab System, is a new type of software platform that makes a genuine difference to the flow and performance of labs. It accelerates the translation of scientific research into real-life health diagnostics and therapies by removing barriers in the innovation process and enabling lab innovators to easily collaborate.

The visual language displays a soothing, streamlined fluidity and mirrors the software’s ability to adapt to the ever-changing needs of labs. The design is a conscious choice to simplify the complex, while the type and graphics evoke the brand’s confidence and approachability.

Creative Director: Mo Bofill
Designers: Taeyeon Kim, Eric Seymour
Copywriter: Carla Hawkins
Motion Graphics Artist: Jesse Shaw
Producer: Ninette Aves
Accounts Team: Caz Howson, Scot Keith
Agency: 123w

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