Canada Media Fund / Instagram Annual Report
Canada Media Fund (CMF) provides financial support to Canadian creators and productions to promote the country’s film, TV and gaming talent. For a company all about fostering creativity, the last thing CMF wanted was a traditional annual report. So, instead of publishing it as a PDF as in years previous, CMF decided to turn the report into content that was as engaging and innovative as the stories they funded—and made the first Instagram Stories annual report.
Awards:
2021 Communication Arts Awards - Design, Miscellaneous, Business
2021 ADCC Awards, Bronze - Interactive, Mobile Design
Creative Director: Rob Sweetman
Art Director: Taeyeon Kim
Motion Graphics Artist: Jesse Shaw
Editor: Steve Tan
Producer: Ninette Aves
Accounts Team: Natalie Wu, Scot Keith
Agency: 123w

