Hatch is a software development company that takes a simple and thoughtful approach to solving problems. Their new brand identity is built around what makes them unique in their offering—combining the power of technology and human creativity to solve business problems. A new modular logo represents the brand’s embrace of change and allows it to adapt to different needs. Dynamic typography and bespoke artwork add a humanistic touch to the brand and allow for a range of expressive communications designed to be digital-first.